Motif
Etsy meets Pinterest, designed for Arab artists and the people who collect them.
- Role
- Product Concept · Strategy · UI Design
- Year
- 2025
- Platforms
- iOS · Android · responsive web
- Languages
- English · Arabic
- Status
- Concept work
- Screens designed
- 10
- Languages
- 2
- Kinds of user: buyers, sellers, viewers
- 3
- Target commission per sale
- 6.5%
The gap
Artists across the region sell through Instagram DMs, pop-ups and payment links. Buyers can’t browse, trust or pay for creative work in one place, and global platforms like Etsy offer little Arabic, no regional payments and categories that don’t fit the region’s craft.
The idea
Etsy’s marketplace with Pinterest’s discovery, built for the Arab world. Browse a living gallery, save pieces to boards, and buy directly from artists through local payments, in English or Arabic.
- Buyers
Find, collect, buy
A gallery feed, boards and a checkout with K-Net, Tabby and Apple Pay.
- Sellers
A real storefront
Branded shops, listing tools, messaging and analytics, beyond DMs.
- Viewers
Inspiration first
Browsers save, comment and share, which feeds the social layer.
The app
Drag or scroll sideways →︎
In the hand
The world it's for
Key decisions
- Gallery
Boards on a stripe
A thin stripe of your boards sits above a two-column feed; tap one and related pieces appear.
- Product
Built for trust
One-tap translation, shipping origin and estimate, photo reviews and the store's rating.
- Search
AI that reads images
Each photo is tagged by style, colour and material automatically.
- Business
6.5% per sale
Plus sponsored listings, featured stores and premium seller tools.